William Entriken
Meet William Entriken: a tireless, relentless worker and a life-long learner whose passion for setting and achieving goals is chronicled on his blog site. Alongside his wife, Su, he operates a boudoir photography studio, combining his sharp business acumen with a creative flair. William, also a caring father of two, is a man who seems to have it all—ambition, intellect, creativity, family—but, like many driven individuals, he often finds there are simply not enough hours in the day to fulfill every pursuit.
Chief Brand Strategist,
Designer
& Product Manager
By day, Rito is an Executive Strategist of Product, Brand, UX & Technology, by night, he is Rito Rhymes, an infotaining rapper armed with punchlines, parody, spoken word wits that relay... infotaining entermation in an unconventional way. He's a creative-strategic powerhouse that has had the honor of partnering with William on the co-authorship of an ERC called "Universal Asset Signing" and then after learning more about him, being able to lead a strategic repositioning of him from being "NFT Guy" to a complex businessman-developer hybrid who unlocked an entire eco-system of multi-billion dollar value and utility. This website is the culmination of that effort.
RitoVision is Rito's studio & consultancy delivering bespoke branding and software solutions. Learn more about this website in the case study at RitoVision.com and other high-impact projects.
Content Design Challenges
A Story Too
Big to Tell
With such a broad swath of impact & influence Will's work has had, it was difficult making a concise narrative that captured the essence of so many vastly different angles full of substance in each. Each topic Rito touched on or entity he merely "mentioned" had its own large story and many books could probably be written about it, but alas, his mission was to design a succinct experience to capture the essence alone. A lot was lost Rito hopes the important essences were retained for you to grasp grasp.
Technical Jargon
If you don't have a technical background and you feel from reading this site, you actually do understand what Will's done & the significant impact he's had... YOU'RE WELCOME. The blockchain world is very technical, very esoteric and often very user-unfriendly to grasp. It was quite a meticulous task crafting digestible ways to present the information in a way where its meaning felt obvious, without requiring you to go to Blockchain bootcamp or earn a Master's degree in Distributed Systems Engineering.
A Missing Person
Ultimately this site is designed to showcase Will's wide-influence & notability to a mainstream & non-technical audience. It's NOT a biography, it's really not even about "him" as much as the vast ripples set in motion that can be attributed to his work. After reading this site's content, you'll walk away knowing his legacy but you really won't know much about him. Visit his blog to learn more.
Bill Entriken
Bill Entriken is William's proud father and biggest advocate. He has been watching Will learn and grow using computers since he was just 3 years old. He has championed Will's accomplishments IRL and online, attending his son's numerous public speaking events and cheering on his newest developments. Bill provided Rito with photos and background details to ensure that William's story presented here was true to the man and his (verified) authenticity.